How to Start Building a Mobile Site or App for Your New Business

ADVERTISEMENT

Online shopping has always provided convenience, choice, and competitive pricing. But at a time when visiting brick-and-mortar stores seems less than ideal, e-commerce can be as much of a necessity as it is a luxury—making it a valuable opportunity for businesses of all sizes to expand their customer base.
Major retailers have certainly taken notice, as stores like Gap, Best Buy, and Bed Bath & Beyond have adapted to the pandemic by focusing on online orders and contactless, hassle-free pickup.
A recent study from Data Axle shows that more than half of shoppers (57%) use a retailer’s mobile app even while browsing items in a physical store.2 “Retailers need to prioritize the mobile experience,” said Jim Sturm, president of Data Axle, in a press release. “Consumers will not hesitate to turn to another brand if it offers a more user-friendly experience.”3
If you’re a business owner looking to maximize the digital shopper market, here may be a helpful guide the way to build a mobile-friendly site or app for your business.
Why Be Mobile ?
When starting out, business owners could also be unsure about whether or not they should choose a mobile-optimized site or a separate app. The answer depends on your business needs, line , and budget, but it are often very beneficial to possess a mobile presence regardless.
According to Pew Research Center, as of 2019, 37% of U.S. adults mostly use a smartphone to access the internet—in particular, the 18-49 demographic. In fact, 58% of those ages 18 to 29 mostly use their phone to go online, and since 2013, the audience of 30- to 49-year-olds who primarily use their phones for internet access has nearly doubled, to 47%.4
What this means for you as a business owner is that if your website is not mobile-accessible, you could be losing out on a significant share of customers.
Other advantages of using a mobile-friendly site include:
Drives significant traffic
Cost-effective
Relatively hassle-free
Better user experience
Higher Google ranking
Find a Template or Design Your Own
Human beings are visual creatures and that we are naturally drawn to attractive images. What involves mind once you see a yellow-colored “M” on a red background? Most likely, McDonald’s.
We remember it distinctly because colors and imagery increase brand recognition and future recall.5 That’s why designs, logos, and graphics matter. But you don’t need to be an expert designer to urge things up and running. Today, many digital templates are available to use online for free of charge .
Try using Wix, Square, or Canva for ready-made, copyright-free templates and designs.
Design for a Great User Experience
Research from Adobe shows that 38% of consumers will stop engaging with a website if they find the design to be unattractive.6 This might not seem like a lot at first, but the numbers can add up quickly and should cost you valuable customers.
The best thanks to reduce bounce rates from lack of customer interaction and to extend customer retention is to style an excellent user experience (UX). If they like what they see, they will come back for more.
As a large-scale example, Amazon.com provides a valuable lesson about UX design. Its features like personalized customer recommendations, highlighted buttons, and a one-click order system make shopping online easier and more engaging.
Choose Your Features
A good user experience requires compelling features. Push notifications, which are mobile alerts like text messages, are among the most effective features because they can keep pulling customers back in.7 And if timed right around a promotion, for example, push notifications are also likely to instantly boost sales. Meanwhile, email marketing providers like Mailchimp allow you to schedule messages, track clicks, and make long-term sales funnels that help customers learn more about your brand. With today’s technological advancements, most of those features are automated and ready-to-use.
Know the Audience for Your App
Once you’ve got a design able to attract potential customers, you would like to seek out how to succeed in them. However, blasting out random sales emails or spending many dollars on advertising can backfire because albeit you’re reaching an outsized number of individuals , you’ll not be reaching the right audience.
Take a while to research your user data and understand your customer base. Get insights into who they’re , what they are doing , and which items they like . Once you’ve got these statistics, tailor your website or app to their interests for max customer satisfaction.
In a 2020 holiday insights report furnished by e-commerce company BigCommerce, Keith Karlick, principal and head of strategy at online design firm Mercutio, said, “Personalizing products may be a growing trend—and is a great way for a product to be special to a customer—which can drive higher engagement and [average order value], compared to a race to rock bottom on price.”8
Create a Comprehensive Mobile Strategy
Once you’re ready with an inventory of potential customer leads, you would like a comprehensive strategy to drive organic traffic indirectly resulting from paid advertising. Here are a few ways you could do it:
Search engine optimization (SEO)
Strong social media presence
Guest blogging about your products on authoritative websites
Clickable headlines
Email marketing
Influencer outreach
When you are optimizing your website, remember to not overdo keyword usage. Content that reads robotically or seems impersonal could cost you customers.
When you are creating an internet site or an app for your business, remember to place the customer first. The best of companies can fail if there’s no audience demand. An appealing, robust online user experience with advanced features can significantly broaden your appeal and put you above the competition.

ADVERTISEMENT